The 7 key factors
for a DE&I approach.

Before you start, it’s important to note that you don’t have to do everything all at once. So don’t be afraid. Everything discussed in this video can be applied the moment YOU are ready for it.

In this video I will share all you need to know to make a good start. Then it’s up to you when and how you’d like to apply it.

CARLIEN EXPLAINS

The 7 key factors

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7 factors for DEI succes

Appointing an owner has a significant impact by setting concrete goals and serving as the consistent point of contact for DE&I-related questions.

Management serves as the role model. Their commitment to actively promoting diversity and learning is essential. When managers actively support and model the importance of DE&I, the impact increases significantly.

Being open about the processes and their progress creates an understanding. And how you convey your message is even more important. Share both progress and setbacks with honesty. Celebrate wins but also be transparent about areas needing improvement. As long as your intentions are good, people will understand that this is a journey and not a simple one-shot action. 

Having a strategy with measurable goals increases the sense of responsibility and provides direction. It enables the evaluation of the program and its effectiveness. Measure, evaluate, and improve in an annual cycle. This can be a one pager, whatever fits your company best.


Training is more effective when there is room to apply and repeat what’s been learned. Without follow-up, around 75% of training content is forgotten within weeks.

For instance, if you go for bias training, make sure you can offer this every year. Research shows that a one-off training only has temporary effects. 

Interdependence between colleagues encourages a stronger desire to get to know each other better, which helps cooperation, improves the relationship, and breaks down hidden biases.

For equal treatment and opportunities, it is essential to have a structured and formal training program. 
IS A WORKSHOP MORE YOUR STYLE?
Based on the '7 Success factors'
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Trainers

Carlien Helmink

Impact strategist

Carlien is passionate to create positive impact. As a former social entrepreneur, she has the experience to translate sustainability into opportunities for your organisation. She develops impact strategies tailored to your vision and operation, providing practical tools, workshops, and projects for easy implementation in your value chain. It will make your organization ready for years to come as the only future, is a sustainable future.

Marle Engbers

Impact Strategist

Marle is known for her enthusiastic energy and expertise in complex sustainability challenges. Marle uses her experienced lens on organisational culture and behaviour to truly match the sustainability strategy and impact topics with the company's DNA. Experience from listed companies to scale-ups, gave her a keen and broad understanding of challenges and opportunities when it comes to sustainable innovation and change.

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